MERCK THE FDA AND THE VIOXX RECALL CASE STUDY ANALYSIS
Merck, looking for ways to entrench its market leadership threatened by impending loss of patent, relied heavily on Vioxx to capture the painkiller drug market with which it hoped to shore up its profile and revenue. A pharmaceutical company should have no control over the information that is disclosed about its products because patients rely on the expertise of the physicians to make the best choice for them. The relaxed rule led to widespread use of television to advertise prescription drugs with commensurate big spending by the drug companies Beauchamp et al, The quest for make bigger profits and control the painkiller drug market seem to becloud their sense of judgments. How to cite this page Choose cite format: Wholeheartedly, any legislation by the U.
The belief through trials in Merck was that while Vioxx provides guarantee against stomach damage, there is no increased risk to the heart. As opposed to the normal two-year review period for other companies, it took only six months for FDA to review Vioxx for Merck made possible by a special relationship and money inducement. DTC advertisings offer a lot of information such that would require assistance from professionals to be properly evaluated by the consumer in order to make good choices. The outcome was that even though Vioxx patients showed less stomach damage, there is more blood clot problems than drugs in the naproxen group with five times higher risk of heart attack. Many lives were exposed to the risks of heart attack and strokes when the warning signs were staring them in the face.
Marketing and advertising do not discriminate between segments of the society.
DTC xnalysis could also adversely affect the relationship between the doctor and the patient Beauchamp et al, A pharmaceutical company should have no control over the information that is disclosed about its products because patients rely on the expertise of the physicians to make the best choice for them. In a situation whereby FDA as the regulator is on the pay of the pharmaceutical industry, it can be expected that the rules and the procedures would be compromised. Merck, looking for ways to entrench its market leadership threatened by impending loss of patent, relied heavily on Vioxx to capture the painkiller drug market with which it hoped to shore up its profile and revenue.
The huge market share and profits that go with such position propelled Merck recxll overlook essential findings that would have revealed the heart attack risks associated with Vioxx at research and development stages.
Case Study: Merck & Company: the Vioxx Recall
Surprisingly, Analsyis would ignore the recommendation only to be forced to include a warning label that highlight the fewer stomach problems but to expressly include a warning about possibly more heart attacks and strokes Beauchamp et al, American Journal of Public Health Vol.
Excluding patients with high risk of heart problem, the study gave some patients high doses of Vioxx and precluded them from taking aspirin.
These include the competitiveness of very high magnitude that existed in the pharmaceutical industry in the s and the dilemma that Merck faced as a result of a number of its patents that were due to expire. To give effect and credibility to the study, it was controlled and it compared Vioxx with a placebo rather than another drug.
The relaxed rule led to widespread use of television to advertise prescription drugs with commensurate vikxx spending by the drug companies Beauchamp et al, Ethical Theory and Business. Merck Ag Pharmaceutical Industry and E. Next to this was the approval of Vioxx for marketing to the public by FDA.
For this reason, it is hard to see how the elderly, children, and the less endowed who are vulnerable and susceptible to deceptive and marketing strategies can become more informed in making drug choices Greene, A limited time offer! How to cite this page Choose cite format: At introduction stage, both Merck and FDA acted unethically by speeding up the review process.
It is pertinent to say only United States has embraced DTC advertising of prescription dugs has never been permitted legally in Europe and it is banned outright in Canada Green, With declining fortune, Merck found Te irresistible and relied on it heavily to shore up its market share and to remain competitive.
DTC creates knowledge gap between the consumer and the marketer when the consumer cannot properly evaluate the information being received. The legal implications of the recall and the effect of an enactment of a law by the Congress to prevent the use of DTC method of advertising will also be examined.
Food and Drug Administration FDA paved the way for intensification of such mode of advertising by the pharmaceutical companies. Hidden in Plain Sight.
That is why physicians and researchers should be made to disclose their pecuniary interest in any pharmaceutical company and in its drugs. The relaxation of the rule governing cioxx direct-to-consumer DTC advertising in by the U. Home Essays Case Study: The belief through trials in Merck was that while Vioxx provides guarantee against stomach damage, there is no increased risk to the heart.
The COX-2 medication was effective for treatment of arthritis and other pains without users being exposed to stomach damage by naproxen. COX-2 inhibitors are the newest form of nonsteroidal anti-inflammatory drugs NSAIDs and Vioxx, as one of them, was developed to overcome the stomach irritation and gastric bleeding associated with older NSAIDs with COX-1 and Cox-2 inhibitors, which include aspirin, ibuprofen, and naproxen to treat people who are in need of long-term pain relief.
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Want to get a price estimate for your Essay? Upper Saddle River, NJ: This gap is therefore open to manipulation to the advantage of the marketer. Wholeheartedly, any legislation by the U.
DTC advertisings offer a lot of information such that would require assistance from professionals to be properly evaluated by the consumer in order to make good choices. Public health is too important to be left the whims sstudy the pharmaceutical industry to manipulate as they have been doing over the years with their unrestrained budgets on DTC.