CASE STUDY ON KWALITY WALLS

CASE STUDY ON KWALITY WALLS

Hindustan Uniliver Limited, owner of Kwality Wall’s, who is the market leader in the frozen desserts category at In the second advertisement, the voice-over and disclaimer both substitute the words ‘vanaspati ten’ for ‘vanaspati’. ET quotes R S Sodhi, managing director of Gujarat Co-operative Milk Marketing Federation, which owns Amul brand as saying, “Most brands mention frozen desserts in small letters and push the category instead of advertising it as dessert. The content of this article is intended to provide a general guide to the subject matter. Mega project is superficial answer to drainage congestion, flood management What is fashion doing in a museum?

UP Lok Sabha Election. Your LinkedIn Connections at Firm. One such case of comparative advertising that is currently in the limelight is Hindustan Unilever Limited vs. Sebi bans Reliance Industries from equity derivatives market for 1 year. Over the years, comparative advertising has become a popular tool among companies to promote their products by comparing them to a competitor’s products. In the present case, Amul’s TVCs had not only made a false statement regarding the constituents of frozen desserts but had done so with the intention to potentially deceive ordinary customers who are aware of the health issues associated with vanaspati. With this visual in place, the voice-over then clarifies that Amul “ice cream” is made out of “real milk” as opposed to “frozen desserts” which are made out of vanaspati the semi-solid substance.

case study on kwality walls

Lok Sabha election The main contentions of Amul were that while comparing television advertisements, a frame stuxy frame caxe of the advertisements should be avoided as in comparative advertisement, puffery of its own products is allowed.

The storyline follows a young girl who shows courage in the dentist’s office thereby qualifying her for an ice cream as a reward. With this visual in place, the voice-over then clarifies that Amul “ice cream” is made out of “real milk” as opposed to “frozen desserts” which are made out of vanaspati the semi-solid substance.

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Amul vs. Kwality Walls-Ice Cream Ad War

ET quotes R S Sodhi, managing director of Gujarat Co-operative Milk Marketing Federation, which owns Amul brand as saying, “Most brands mention frozen desserts in small letters and push the category instead of advertising it as dessert. While the former cup has milk flowing into it, the latter has a thick, semi-solid liquid resembling ‘Dalda’ flowing in. Specialist advice should be sought about your specific wwlls.

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Comparative advertising is said to be done when one company advertises its products by comparing itself stucy the products of its competitors. Energy and Natural Resources.

Your LinkedIn Connections at Firm. Amul also contended that an alert and aware customer can easily understand that ‘ vanaspati tel’ refers to vegetable oil and not ‘Dalda’. More from this Author.

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case study on kwality walls

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Follow us to track latest news, live updates, news analysis and cutting-edge data analytics. Ice creams that are made of vegetable fat have gained 40 percent of share of India’s Wal,s crore organised ice cream market. Maharashtra Lok Sabha Elections. Help us delete comments that do not follow these guidelines by marking them offensive.

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Ice cream ad: HUL takes Amul to court – Times of India

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At the onset of summer season, mercury levels are on the rise with ice cream and frozen dessert makers locked in a legal battle. Refrain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks, name calling or inciting hatred against any community. Therefore, the Court held that the entire concept and intent of the commercials was disparaging. In the present case, Amul’s TVCs had not only made a false statement regarding the constituents of frozen desserts but had done so with the intention to potentially deceive ordinary customers who are aware of the health issues associated with vanaspati.

The advertisements that were aired led the public to believe that frozen desserts were of an inferior quality than milk-based ice creams.

Media, Telecoms, IT, Entertainment. All Comments Your Activity. In the second advertisement, the voice-over and disclaimer both substitute the words ‘vanaspati ten’ for ‘vanaspati’. All India Live Blog.

case study on kwality walls

Over the years, comparative advertising has become a popular tool among companies to promote their products by comparing them to a competitor’s products. Read Post a comment.

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